Wireless Provider and Supporter of the Junior League of Jackson Makes Significant Improvements in Usability and Interactivity to the Official Junior League of Jackson Mistletoe Marketplace Wireless Application

Jackson, Miss. (Oct. 29, 2012) – C Spire Wireless, the only U.S. provider that offers a suite of personalized wireless services, today announced the launch of the new, 2012 version of the popular Junior League of Jackson Mistletoe Marketplace wireless application.

The interactive app created by C Spire Wireless, which is available for download on Google Play and now Apple’s App Store, is the ultimate one-stop-shop for the annual shopping extravaganza, Mistletoe Marketplace.

The free Mistletoe Marketplace application, perfect for all touchscreen smatphone users, features premium interactive content, event schedules, shopping venues, locations and more – allowing wireless users to experience this highly-anticipated event like never before. This year, C Spire has made some major enhancements to the app, including an augmented reality experience that will allow users to discover this year’s “must-haves.” Wireless users will see the Mistletoe Marketplace showroom maps in augmented 3D reality, uncovering the must-have gifts of the holiday shopping season.

“C Spire has been a proud supporter of the Junior League of Jackson for years and we’re excited about introducing our new and improved Mistletoe Marketplace app that gives users a more robust, interactive shopping experience,” said Jim Richmond, vice president of Corporate Communications for C Spire Wireless. “Mistletoe Marketplace is a great Jackson holiday tradition and we hope to help enhance shoppers’ overall experience through our advanced wireless application.”

The Junior League of Jackson’s 32nd Mistletoe Marketplace is being held at the Mississippi Trade Mart from November 7 – 10 and will feature hundreds of merchants and artisans from around the country. The three-day shopping event that marks the official start of the holiday season helps support the mission of the Junior League of Jackson, which is to promote voluntarism, develop the potential of women and improve the community through the effective action and leadership of trained volunteers.

“We appreciate C Spire’s ongoing partnership and dedication to the Junior League of Jackson and the overall Jackson community over the years. When C Spire partnered with us two years ago to develop this unique, original app just for Mistletoe Marketplace, we were thrilled. The app’s popularity and success continues to grow each year,” said Holly Lange, president of the Junior League of Jackson, Mississippi. “With the new and improved 2012 Mistletoe Marketplace app and an added augmented reality experience, wireless users and supporters of this exciting annual event will be amazed. We thank C Spire for their ongoing innovation and support through the latest wireless technology.”

The Mistletoe Marketplace application has been refined and updated by C Spire after its initial development two years ago in partnership with several Junior League organizations in the Southeast.

“At C Spire, we are all about helping wireless consumers get the perfect wireless experience, personalized just for them, including personalizing the wireless shopping experience through our enhanced Mistletoe Marketplace app,” Richmond said. “In addition to personalizing the Mistletoe Marketplace experience for shoppers and Junior League supporters, C Spire continues to personalize consumers’ overall app experience with its industry-first app customization tool known as SCOUT. With app, music, book and entertainment recommendations tailored for each individual customer, SCOUT is taking wireless personalization to a new level.”

Personalized wireless at C Spire is a compilation of a number of different services, systems and programs that combine to offer an unmatched wireless experience that directly reflects and serves each customer’s unique needs. Customers will see this unique personalization in apps and content that fit who they are, personalized wireless plans, services that anticipate their needs, and rewards they get just for using their phone in new ways.

C Spire Wireless also has set up a special Junior League holiday shopping link at www.cspire.com/juniorleague so that shoppers have easy access to special event photos, videos, highlights and event schedules. For more information about C Spire’s original Mistletoe Marketplace application and other personalized wireless services from C Spire, visit www.cspire.com

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire or Google + or www.pinterest.com/cspirewireless

About Junior League of Jackson

The Junior League of Jackson is an organization of women committed to promoting volunteerism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable. As one of the largest volunteer groups in the South, the JLJ is committed to improving the lives of women and children in the greater Jackson community. For more information, please visit www.jljackson.org.